CORUM Reloaded: The Key Turns Yet again in La Chaux-de-Fonds



About April 1, 2026, Corum held an exclusive preview celebration at its historic factory within La Chaux-de-Fonds, which I has not been present for. But the soon after technical documents, press releases, and pictures tell a compelling tale worthy of my detailed bank account. This was no ordinary merchandise launch; it was an dependable declaration from one of the most exclusive brands in Swiss watchmaking-Corum.

A New Chapter Written internally
This year marks Corum's 70th anniversary. Founded in 1955 by Ren�� Bannwart spectacular uncle Gaston Ries, the manufacturer has always adhered to the principles: when rectangular circumstances are superior, they decline round cases; when maritime flags tell a better history, they reject traditional hours markers; when in-house rectangle-shaped movements can accomplish their very own tasks more brilliantly, that they refuse to borrow from others. Soon after years of foreign ownership, Corum returned to Swiss face to face May 5, 2025, through the management buyout led by simply Haso Mehmedovic.

Mehmedovic, thirty-three, was born in Srebrenica, matured in Switzerland, and managed to graduate from CIFOM (International Federation of Haute Horlogerie) inside Le Locle. He developed only one resume (to Corum) and remained with the firm. He rose through the rates high from watchmaker to good quality director at age 23, subsequently to international sales representative, ultimately completing the purchase of Corum with Swiss shareholders in 2025. His method, announced at the event, ended up being concise and clear: restructuring the Admiral collection in order to 11 models in 39mm and 36mm sizes, introducing six Gold Bridge Sky-blue watches, relaunching two Historical past collection models, and minimizing the number of sales outlets via over 300 to about 70 by spring 2026. Designer Emmanuel Gueit, past design director of Audemars Piguet, conceived the initial layout lines for the new assortment, which were then finalized by means of Olivier Leu and Fabrice Gonet of the EDGE staff.

Dial: Ocean, Stone, as well as Meteorite The visual information of the Admiral series designer watches has always been present on the face, and Corum demonstrates painstaking craftsmanship in its redesign from the new timepiece. The maritime flag, originally conceived almost 50 years ago and fully refined within the 1983 model, is now shown as trapezoidal applied hour or so markers, cleverly blending intercontinental maritime signal codes along with classic watchmaking scales. This kind of design is the first to maintain nautical characteristics while showing a form close to traditional machines.

The dial was created in Montereymo, a factory found just a wall away from Corum's watchmaking factory. The watch dial they created for the Admiral 39 watch features a aides base with a smoky glowing blue gradient, an embossed say pattern, and a color move from light blue at the facility to deep sea azure at the outer edge. The other dial introduces a sunburst finish to the Admiral variety for the first time, its limestone shade echoing the granite external of Corum's headquarters. Another dial is the first to apply meteorite material in the Admiral collection: Corum pioneered the application of meteorite in 1986; this switch retains the natural feel of the Weidmann pattern, together with silver-grey metallic inclusions generating different visual effects under numerous light. The Admiral thirty eight watch, among its a few models, features a smoky orange, deep burgundy sunburst, colorful blue mother-of-pearl, and all-natural white mother-of-pearl finish.


Sporting activities: Rare Architecture The new Admiral watch is powered with the CO231 movement, co-developed through Corum and its long-term spouse Concepto. The movement runs at a frequency of some Hz (28, 800 oscillations per hour), boasts a 72-hour power reserve, and features a stop-seconds function and a quick particular date adjustment. On paper, the most attractive feature is undoubtedly the balance steering wheel at 12 o'clock, plus the actual watch is exceptional. This balance wheel format is extremely rare in modern-day watchmaking, its design responsive the rectangular balance tyre arrangement of the Golden Bridge line. The watch's finishing is usually exquisite: satin-brushed bridges, slick chamfers, a grained mainplate, and a gold-plated tungsten combination weight engraved with the Corum key motif-all details tend to be clearly visible through the sky-blue crystal case back.

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To create the skeletonized titanium Admiral's Watch, Idea redesigned the CO231 activity into the CO232. The skeletonized structure reveals the large mainspring barrel at 6 o'clock, the central transverse products train, and the escapement with 12 o'clock. Meanwhile, typically the Golden Bridge Sapphire see features the legendary rectangular-cut movement, offered in a pair of versions: a manual-winding common model, available in 5N precious metal or grey gold end; and an automatic model featuring its signature linear rotor obviously visible on either area of its axis.

Example: Integration as Engineering
Emmanuel Gaeter retains the dodecagonal bezel as a signature executive element of the Admiral selection. The 39mm case can be found in six materials: stainless steel, ti, stainless steel with yellow gold, and also rose gold. The 36mm event comes in five versions. Both equally utilize the same key engineering: an integrated bracelet, a first inside the Admiral collection, directly encouraged by the classic 1983 type. A large, satin-brushed link with the center of the bracelet is actually flanked by two scaled-down, vertically polished links, between two even thinner satin-brushed links on the outer perimeters. All bracelets can be quickly changed using a push-button technique integrated into the case, without any instruments. The rose gold version likewise features a rose gold clasp.

The actual Golden Bridge collection includes a 100% transparent sapphire amazingly case for the first time, meticulously constructed to perfectly showcase often the clear and bright square movement. The Golden Link Lady watch boasts a toned, flowing tonneau-shaped case fixed with pink sapphires. The classic blue titanium watch engages a PVD coating course of action inspired by admiral's servings, presenting Corum's signature pink, combining a lightweight feel while using robust durability of titanium.


Heritage: Coins and Golden Bridges

The two Heritage watches in which Corum will relaunch throughout 2026 are not merely sentimental pieces, but powerful legs to its classic historical past, demonstrating that the brand's microfilm continue to inspire vibrant along with wearable creativity. The new Or maybe watch revives a classic strategy born in 1964: the gold coin sliced along it is thickness to house the mobility, with a central perforation in addition to two baton hands. Your initial version featured a 20 dollar Double Eagle gold coin; the actual 2026 edition upgrades to your $50 gold coin, creating a 36mm diameter case housing an auto content generated movement with a 42-hour reserve of power. The finely grooved isn't stable of the case are retained, along with the complete U. S. money design is reproduced: the particular obverse features the novelty helmet emblem and national detto, while the reverse depicts typically the Statue of Liberty and also the denomination. The same concept will be presented with even more exquisite artistry.

The Golden Bridge collection itself has also achieved any leap forward. First launched in 1980 with a rectangular inline motion flanking a crystal scenario, this collection now comes with a 100% transparent sapphire ravenscroft case for the first time, presented with three distinct styles. The particular automatic model features a plainly visible linear rotor about either side of the axis, with curved hour paintball guns on the outer edge in the dial, available in black rare metal or black silver. Timeless model returns to guide book winding, with a movement found in 5N gold or off white gold. The Lady Golden Connection watch, with its tonneau-shaped situation and vibrant pink blue crystal, reconnects the collection to be able to its most emotional way of measuring: a timepiece worn similar to jewelry, precise yet delighted. All three watches are produced in constrained quantities, a fitting range considering their sapphire very cases.

The Lady Golden Bridge Sapphire series watches are usually complex to manufacture greatly assist fully transparent sapphire crystal clear cases and baguette-cut activities. Heritage watches, such as the Piece and Golden Book products, are produced in limited quantities each year.