Walking through a railway station one morning, I’m struck by some huge, brightly coloured posters for the latest Shop UGG Weather Boots campaign (shockingly subtitled: “Ugglife”); there’s Slick Woods breastfeeding her baby and Ama Elsesser cradling her sister, Paloma. I go online and see the other stars of their ad campaign: Luka Sabbat and his dad, Kim Gordon and daughter Coco together. They’re slick and well shot.



The next day I got dressed for school. UGG Weather Boots For Sale I put on a pleated Burberry tartan skirt, a polo shirt, and my fresh-out-of-the-box Uggs, the boot rolled over at the top, just like Kate’s. Some mornings I’d slip them over awkwardly cut bootleg jeans or—like princess Paris—use them to accessorize my Juicy Couture tracksuit. This wardrobe cycle lasted for around a year or so until, as was inevitable, I grew out of my Ugg phase. Today, there’s a big, shiny stand-alone Ugg store across the street from where my mom lives, and the brand now offers bags, blankets, rugs, and apparel.

I notice the men’s shoes. UGG Weather Boots Cheap They don’t look like old sacks; in fact, they don’t look like the traditional Uggs. So the success story behind Uggs for men is making shoes that don’t look like Uggs at all. Despite being called “the male version of the classic Ugg” by VP of marketing Ian Stewart, their most popular men’s shoe, the Neumel, looks more like a chunky desert boot. He says they have been targeting the hip-hop and sports communities, so shifting the association with yoga pants for ever.

Not long after I discovered pictures of Paris Hilton and the Olsen sisters in UGG Weather Boots Sneakers, I coerced my mom into taking me to a small boutique on the North Side of Chicago—one of the only local stores that carried the brand before it hit big in the U.S. Her brow was raised the entire time, and she probably silently wondered why I wanted to put something on my feet that made me look like I raced sled dogs in Alaska. “Because they’re cool!” I spat back at her with the fire and fury of adolescence. She gave in, and out I walked with my first pair: the classic calf-length light tan Uggs with shearling trim on the outside. Kate Hudson had the exact same ones.

The label has come a long way in the last decade, and though now I may think back on my brief teenage tryst with Men's/Women/s UGG Weather Boots boots as just another encounter with a fad, I must admit that I kind of want a pair again. The terry-cloth sweatpants are long gone and so are the pleated miniskirts, but maybe I’ll give the fuzzy footwear another shot. And who knows, maybe the current ugly-chic shoe craze on the runway will give rise to Ugg revamps from brands like Balenciaga or Christopher Kane. I may not really, really need them like I used to, but there’s still that certain something about them that I want, rational or not.

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