AS RECENTLY AS 2016, ads pushing Men's/Women/s UGG Weather Boots for men showed New England Patriots quarterback Tom Brady loafing indoors in the brand’s cozy shearling-lined slippers, looking barely awake and exuding little energy. These days, you won’t find Mr. Brady’s mellow smirk anywhere in the 41-year-old company’s New York City showroom. Instead, much livelier imagery sits alongside displays of the fuzz-filled boots. One framed photo captures Kofi Siriboe, a Ghanian actor with nearly a million Instagram followers, bounding down a city street dressed entirely in red, save for the beige Uggs on his feet. In another, Migos rapper Offset kicks out his leg as he exits an SUV—an Ugg logo clearly visible on his boot’s sole.



There was a time when UGG Weather Boots Sneakers were cherished commodities. In the early 2000s, they were the fashion equivalents of Beanie Babies or Tickle Me Elmo in terms of fanatic following and record-setting sell-out rates. Preceding the designer Crocs and FitFlops deemed “cool” today, Uggs were both the most highly desired and highly derided shoe around during my early high school years. I remember seeing pre-TMZ paparazzi shots of Kate Hudson and Kate Moss wearing them, the former with a boho dress and the latter with jeans. It was one of those moments you say to yourself, “There is absolutely no logical reason why I love and need these, but I do, I really, really do.”

Despite the ignominy its footwear has suffered as fodder for punchlines, UGG Weather Boots Cheap is determined to stomp its way deep into the men’s market. “We’ve been really much more serious and strategic about our men’s business,” said Andrea O’Donnell, the president of fashion lifestyle at Deckers, the Goleta, Calif.-based company that owns Ugg. Ms. O’Donnell, who joined the company in 2016 and Ian Stewart who joined Deckers as VP of marketing in 2017, have redirected the men’s marketing strategy away from Mr.Brady and his sleep-inducing slippers toward brash Instagram influencers in trendier lace-up boots.

UGG Weather Boots For Sale has also refreshed its men’s collection by pursuing high-fashion collaborations. It has worked with utility-minded New York designer Heron Preston, on waterproof “urban tech” pull-on boots, and bicoastal indie-darlings Eckhaus Latta, on a curious square-toed boot. Another joint effort, with A Bathing Ape, the legendary Japanese streetwear brand, yielded a camo-and-shearling sneaker that rapper Lil Wayne modeled in ads.

However, it wasn’t long before the fashion media began to call time on Shop UGG Weather Boots. Practically every high street store had begun knocking off the boot and the market was rife with counterfeits (customs officials were confiscating tens of thousands of pairs of fake Ugg boots each year). Severe market saturation meant that, over time, the boot came to be associated with pink velour tracksuits as much as supermodels. To make matters worse, the warm winter of 2011 contributed to disappointing results in the brand’s key selling season. Sheepskin costs also shot up due to a contracting global supply and increased demand.

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